Head of Marketing


11-50 employees
Posted - Accepting applications

REQUIREMENTS


What you can imagine doing:


- Owning the marketing approach of Plum from a positioning to an acquisition perspective.


- Have a very customer-centric approach to growth: using both quantitative and qualitative techniques to inform customer segmentation, develop personas and measure customer success.


- Being able to translate the brand of Plum to a clear story and content that resonates with users and comes clearly clearly.


- Have an appreciating for PR and taking the story of Plum and producing a PR machine around the Plum mission


- Have a product approach to growth and be able to work with the product -


- Be able to work with data: Go into the funnel and the conversion metrics and find ways to improve them.


- Previous Hands-on experience with a wide range of analytics, marketing and automation tools, such as Google Analytics, AdWords, Facebook, Mixpanel, Intercom, Segment and Optimizely.


- Be creative and have an appreciation to creating engaging content using video and other mediums.



Is this role for you?


- Have an entrepreneurial mindset and don’t like to be told what to do


- Want to experiment and learn


- Proven you can grow a marketing channel


- Have an aggressive growth mindset


- Have been at a creative or fast growing startup


- Want to make decisions and take full ownership.


BENEFITS

  • Work in one of the hottest fintech startups in London
  • Own part of the company through stock options – we're all in this together
  • Work from our (soon to open) Athens office whenever you want 🇬🇷
  • Team trip to secret destinations once a year ✈️